Longfellow Worksite Wellness

We understand the far-reaching impact that poor employee health can have on a company’s bottom line. Our approach to health care cost and productivity management includes execution of a proactive wellness strategy that focuses on the business case for wellness, incorporates best-practices, and is customized to the unique needs and culture of each employer.

Longfellow Wellness Services is led by the vision and expertise of Vice President Kristie Howard, Certified Wellness Program Director (CWPD)*, and co-founder of the Worksite Wellness Council of Massachusetts (www.wwcma.org).

The objectives of Longfellow Benefits’ Wellness Services are to:

Mitigate increasing healthcare costs by proactively engaging employees and family members in health improvement
Improve the overall health of our clients’ employees and their families
Support our clients’ healthcare strategy with shared responsibility for health among employees and their families
Create a corporate culture for our clients that embraces and supports health
Position our clients as employers of choice

Longfellow Wellness Services offers a range of consulting and support services to assist employers with implementing an effective wellness program that is results-oriented and based upon proven techniques. We assist with all aspects of Wellness Program planning and management, including:

Wellness turnkey toolkit and online resource library
Data collection and analysis
Cultural audit
Communicating with senior leadership
Conducting wellness interest surveys
Wellness committee formation
Development of an operating plan
Vendor evaluation & selection
Wellness program design & compliance
Effective use of incentives
Evaluation & ROI Calculation

*About the CWPD Certification:

Two of the most well-respected wellness organizations in the country, the National Wellness Institute and WebMD Health Services, have joined forces to offer the multilevel WellCert program for worksite wellness professionals. The WellCert program is based upon industry-recognized best practices for the design, execution and evaluation of worksite wellness programs that improve health and reduce costs. Each certification level is focused on twelve different key skills considered relevant to the size employer targeted in each level. As a Level-3 Certified Wellness Program Director, Kristie is qualified to direct wellness programs for small (less than 1,000 employees) through large-size organizations (greater than 10,000 employees).