Meghan Beaupre, CEBS
As the Director of Marketing & Communications, Meghan’s primary responsibilities are to initiate, develop, manage, and execute Longfellow’s integrated marketing strategy. This includes managing and constantly re-evaluating Longfellow’s client communications, external marketing and branding efforts, internal communications, and employee development. Meghan’s consulting background makes her uniquely suited for working on client projects, where she understands in depth the complexities of what her clients are dealing with and how employee benefits messaging should be constructed within the context of the client’s specific culture and demographics. Her approach is objectives-based and outcomes are typically measurable.
Meghan has been with Longfellow since January 2004. Prior to her role as the Director of Marketing & Communications, Meghan was a Senior Consultant in the Health and Welfare Group. Prior to Longfellow, Meghan had roles in customer service and account management with two industry-leading outsourcing firms, Crosby Benefits Systems and Fidelity Employer Services Company (now FHRS). In these roles her focus was in the areas of health and welfare benefits, COBRA, Section 125, and Leave of Absence and Retiree program administration. Meghan’s background in customer service enables her to have a deep appreciation for her client’s needs and empathize with employees.
Meghan holds her Massachusetts Life, Accident & Health Producers licenses; has earned her Certified Employee Benefit Specialist (CEBS) designation; holds a Certified Marketing Professional certification from Boston University; and holds a Bachelors in Sociology from Colgate University. Meghan is a member of the local and national chapters of the International Society of Certified Employee Benefits Specialists (ISCEBS) and serves on the Best Practices Committee of the New England Employee Benefits Council (NEEBC).
Awards & Recognitions
- ARTICLE: Don't Just Jump Into Wellness, Employee Benefit News, 2010 (co-authored with Kristie Howard)
- ARTICLE: Wellness as a Productivity & Management Tool, Women's Business Boston, 2009
- ARTICLE: Benefits Communication, Women's Business Boston & HR FactFinder, 2009
- ARTICLE: Wellness Can be a Powerful Business Management Tool, Employee Benefit Plan Review, 2008
- ARTICLE: Benefits Communication, Managing Diversity, 2008
- ARTICLE: Benefit Advisors Becoming Integral Part of HR Team, National Underwriter, 2008
- FEATURED: The New Invincibles: Genertaion Y and Their Expectations from Employers, Best's Review, 2008
A little more about Meghan...
Meghan is a certified Pilates instructor and enjoys practicing Pilates and teaching it to others. Meghan also enjoys fitness, reading, keeping up with friends, and relaxing at the beach whenever she can squeeze it in.